Erica Yujin Choi - Gum

Gum - Chew Me
Booklets in packaging
package folded: 10.5" x 7"
package unfolded: 10.5" x 17"

This is a research project on gum flavors and a color exploration of relationships of the colors used on their packaging. Books are divided into 8 distinct categories and a brief description of why the colors correspond to the specific colors on their packaging is included inside the packaging. The colors and their amount of usage are specified in bars beside the image of the gum on both the inside and outside of the booklets.

Colors on the bottom half of the booklets match the specific slots on the gum package created so the viewer knows where to place the booklet affer it is viewed.

Erica Yujin Choi received a BFA in Graphic Design from the Rhode Island School
of Design (RISD) in May 2009.
Please contact her at: choi.yujin@gmail.com / +1 201 725 0710 / New York, NY / Download Resume (.pdf)